To commemorate the 75th anniversary of the brand, Porsche, an automaker specializing in sports models, announced a new coat of arms.
In fact, only a slight restyling was made to the logo, which is a key part of the company's visual identity.
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In an interview with the Motor1 website, the porsche confirmed that the new company crest will make its debut on the new Panamera.
With that, the logo will be on the streets, probably sometime between the end of this year and the beginning of next year.
According to Michael Mauer, Vice President of Style for the brand, the crest now has a "much cleaner" and "state of the art" execution.
“We've reinterpreted historic features and combined them with innovative design elements such as a honeycomb structure and brushed metal. The result is an aesthetically ambitious arc that bridges the brand's history and future."
See how the new logo with the coat of arms of Porsche looks like:
Look carefully at the images and notice that the red parts have gained a special touch, while the golden parts have had a new, smoother finish.
In this way, the company wants to convey a feeling of greater sophistication to those who observe the coat of arms.
In addition, the golden tone is now different – it is a more discreet detail, in fact. Also, we now see the spelling “Stuttgart” in the center of the coat of arms.
“Old, but gold”
These were subtle changes, if we compare with what other companies – from different segments – have done with their logos over the years.
A very characteristic example is Microsoft, which has been creating an increasingly minimalist icon.
Going in this direction, in its changes in the coat of arms, Porsche is always discreet and touches as little as possible in its brand.
The original coat of arms design was created in 1952 by Franz Xaver Reimspieß. A curiosity is that this was the same man who designed the brand of volkswagen a few years earlier, in 1936.
Still according to the Motor1 report, more details of the new design will be known later this month of June.
At the time, it is speculated that the company will also announce its new concept car, or a new version of a hybrid vehicle.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.