On the first day of FIRE Festival 2022, at Expominas, in Belo Horizonte, the topic addressed was marketing and content production. The digital market has more than two million workers and moves more than US$ 100 billion a year worldwide.
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At this event, several digital influencers were present who gave lectures on the subject. One of the biggest consultancies is with the influencer and creator of YOUPIX, Bia Granja. She commented that the term “influencer” appeared well before the digital environment, adding that in 2014 there was a great breakthrough in the profession and that now they are in a new moment in the market.
She also points out that, in mid-2014, the tool was more used to influence consumption of products, but today it was discovered that there are other ways to earn money with the universe digital.
There are also new ways for content creators to explore the market, such as creating communities for members on YouTube, creating new products, new services, mentoring and consulting for the public in general.
Although there is a range of income source possibilities, many only see advertising, but it only corresponds to half of the amount that influencers receive. Bia also states that it is necessary to look beyond advertising.
There is a doubt about the difference between CREATOR x INFLUENCER, but businesswoman Ana Paula Passarele highlighted these differences. According to her, the creator deals more with the strategic and creative part, while the influencer has the ability to communicate. Is it possible to be both? Yes, as it is also possible to be just one of them.
Ana Paula also commented that in the pandemic, many people lost their jobs, and noticed in her followers a way to get an extra income, an opportunity to get out of debt and pay your bills.
Many wonder how to be a good influencer, or what makes someone a good influencer? The answer may be simple: having good communication skills, not just collecting numbers, but keeping in touch with your audience and generate engagement, the subjects you address and the way you address them, and know if people are interested and are looking for you for the subject you are interested in treat.
Nowadays, one of the platforms with great growth in Brazil and in the world is TikTok. In it, great content creators and influencers are emerging, becoming a major trend in the search for educational content, and a strong ally for some brands. In addition, the application has also been used as a search tool, like Google.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
