In the last month, billionaire Elon Musk made the purchase of Twitter official, and promises to make many changes to the social network. The goal is to make it more secure and provide its users with a more pleasant experience.
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However, after a projection made by the businessman, the estimate is to raise in revenue, until 2023, around US$ 10 million. This amount is double the revenue obtained in 2021. For his investors, he has already given a taste of what he expects from the company and his restructuring intentions.
The first proposed measure — and the one that most scares users — is to include a subscription service on Twitter. But calm down, because the initiative would only be for Twitter Blue, created last year, which already has a value of US$ 2.99, making it possible to read articles without ads, in addition to containing an undo tweet button and even the possibility of customizing the application.
The businessman also expects a growth in users of the social network, and projects a number of 600 million by 2025, and 931 million by 2028.
But nothing prevents the subscription service from being deployed outside the Blue version, and if that happens, Musk hopes to attract at least 100 million subscribers by the year 2028.
The rest of revenue should come from ads, projecting revenue of around $12 billion in advertising alone by 2028. In 2021, ads were the main component of revenue, which with the changes made by the billionaire, will correspond to only 45% of it.
Well, the entrepreneur's plans include increasing payment business on the social network, and this is something that already exists, such as Super Follow and limited shopping services.
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