Launched in 2019, the program do not disturb me is an initiative to reduce unwanted calls from telemarketing services and financial institutions. However, less than 5% of Brazilians have joined the service since it was launched and continue to receive calls every day.
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Do Not Disturb Me is a free service and can be used by anyone with a telephone line. The idea of the service is to reduce the excessive amount of telemarketing calls. That way, billing services or donations can still reach you on your phone.
However, even with the possibility of not being disturbed by telemarketing anymore, only four out of every 100 telephone lines in the country are qualified to be part of Do Not Disturb.
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According to the Conexis report, Brazil ended the year 2022 with only 11 million numbers registered in telemarketing and represents 3.8% of the total number of mobile and fixed telephones in the country, which is around 288.6 million.
In terms of absolute numbers, the largest state in the country, São Paulo, is the one with the highest number of phones registered in the service. There are more than 5.17 million registered lines, a percentage that is equivalent to 5.9% of the total number of numbers in the entire state, more than 87 million.
However, when talking about the proportion between blockages and the number of mobile and fixed lines, it is the Federal District that comes out ahead, with 7.1% of the telephone base registered with Não Me Disturbe.
Do Not Disturb Me decreases the incidence of loan offer calls
Today, the service is still limited and only refers to the offer of credit. Therefore, it is still not possible to block connections from other sectors of the economy.
However, the success of the measure can already be seen from the reduction in consumer complaints to Anatel about telemarketing services, with a 29% reduction compared to 2021.
If you have not yet registered on the platform,visit the website here and register your number right now.