According to a study by Kantar Brandz, the technology company apple once again became the most valuable brand in the world. The company stands out for a number of reasons, including its hardware, software and portfolio of differentiated services. The company founded by Steve Jobs is close to being the first to reach a value of one trillion dollars: currently, its market value is US$ 947.1 billion.
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In the ranking of the most valuable companies in the world, the second place was Google, which has one of the biggest growths in the market, reaching the mark of US$ 819.6 billion. Amazon, created by Jeff Bezos, took third place.
Check out the Top 10:
1. apple
2. Google
3. amazon
4. Microsoft
5. tencent
6. McDonalds
7. Visa
8. Facebook
9. alibaba
10. Louis Vouitton
Latin American brands are very shy in the ranking of the most valuable companies. Mercado Livre is the only company that managed to be present in the top 100. The buying and selling platform ranked 71st, with a market value of approximately US$29.916 million.
According to the survey, the brands Microsoft, Xara and IBM are present as the main trends in the world. Another important point is that the survey points out that sustainability corresponds to 3% of brand value.
According to what was pointed out by the study, technology and luxury goods brands were the ones that showed the highest growth rate, reaching 46% and 45%, respectively. Tesla was the company that grew the most, jumping from 47th to 29th position.
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