Elon Musk announced the start of sales for Tesla brand beer, in Berlin, selling for US$30. The visual identity of the packaging makes reference to the brand's project, the unprecedented electric pick-up known in the automotive industry as Cybertruck.
Apparently, the packaging draws attention for being very modern and luxurious. The value, in turn, is up to what is offered by Tesla, although it does not reach the millions.
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Discover Tesla Beer
The project emerged in October 2021, being announced as 'GigaBier’ to celebrate the opening of the Gigafactory factory in Berlin. The factory in Germany is one of the main ones to reach Musk's goal in Europe.
It's always Giga Bier o'clock for us tbh https://t.co/NZxWVtu4Ck
— Tesla Europe (@tesla_europe) April 5, 2023
In 2022, they delivered the first 30 cars in March after long delays for environmental permits.
Even with the troubled start on European soil, Musk managed to establish a loyal bond with admirers to
Tesla. Similar to one of his creations, the beers are in a package made up of three bottles, in black, half sparkling.Each bottle has 330 ml and follows a smaller standard compared to bottles marketed in the USA.
In Europe, the beer is being sold for 89 euros, the equivalent of $98. Because it is in smaller quantities, the beer is more expensive than any more expensive beer in Brazil.
In 2020, Tesla also launched the 'Tesla Tequila' for the value of US$ 250 the largest bottle. The shape of the container was similar to a lightning bolt and achieved great success with the launch.
To collectors and brand lovers, beer doesn't have to taste good to please Tesla fans.
Certainly, the drink was disclosed as a form of realization of the project and does not have the objective of making something completely commercial – at least, with that value, that is what it seems so far.
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