Even before the pandemic hit Brazil, consumers had already started to get used to above-average consumption and service standards in retail, mainly due to Marketplaces.
The word “marketplace” literally means market, and conveys the idea of a free space where buyers and sellers can do business. In practice, the marketplace model works like a virtual mall. In this way, the advantages of this business model reach everyone involved, managing to compete for better prices, working efficiently on freight prices and offering competitive advantages for both shopkeepers and consumers.
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Two years after “now I only buy online so I don't have to leave my house”, those who buy online now expect the same agility and quality as any e-commerce, whether big or small.
Choosing to sell your products on your own can perhaps be a necessity or even an option for retailers, which should be taken very seriously. One of the points raised by specialists from the Management and Operations Committee, carried out by E-Commerce Brasil, is that to carry out sales “alone”, the store owner would need to seek smart and affordable options within the market, precisely to cross the barriers of management and increasingly efficient deliveries, and in a way, more faces.
One of the options for making the logistics operation more efficient is to explore new forms of delivery and distribution. Among them, activating existing stores in cities as points of collection of goods can be one of the low-cost ways for the Marketplace company, since these establishments are specific points trained and structured to receive, most of the time, delivery trucks more easily than in the stores themselves. residences.
Finally, it is worth remembering that not only the speed of delivery will make the customer loyal to your business. “Visibility helps to have confidence in the purchase journey. Consumers don't always need the product in one day, but they still want to know when it will arrive”, informs Renato Kialka, Country Manager at BaseLinker Brasil.
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