WhatsApp was leading in ranking most popular social network for Brazilians for years, but the first place in the last edition of the Panorama Mobile Time/Opinion Box survey went to Instagram. This research seeks to list which are the tools most used by Brazilians. It is worth noting that WhatsApp lags behind by only 5%.
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Around 35% of respondents said that Instagram is the most used app on their cell phones, but 30% of users say they use WhatsApp a little more. See more details about the preferred network in the country!
The darling of Brazilians
According to the Mobile Time study, this growth is due to the young and female audience, after all, 45% of 16-29 year olds said this was the app they spend the most time on during the day.
In addition, of this total, Instagram was also considered the preferred network among 41% of women, against only 27% of men. In any case, WhatsApp remains the most used application by the male audience.
Instagram is a very versatile social network that offers a fun way to connect with others. It also allows users to share photos, videos and messages between them, but who still use the platform to promote marketing and advertising actions.
Many brands, celebrities and influencers use it to produce content and interact with their followers.
The Story of Instagram
Instagram was created in 2010 by two Americans: Kevin Systrom and Mike Krieger. It became extremely popular in a short span of time as on the day of its launch, the app became the most downloaded app on the Apple Store. It managed to reach the mark of 1 million users in December of the same year.
In addition, the following year, the company, which had only six employees, already had ten million users on the network. Since then, the platform has been growing continuously, guaranteeing more users every year. The Instagram story, despite being short, is very success and exhibits rapid growth.