O Google announced last Tuesday (27) another important tool to increase the digital presence of small entrepreneurs.
The so-called Napp platform was expanded and now offers Google products for pharmacies, supermarkets, opticians and pet shops.
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The new service offers tools to create websites, manage business and invest in marketing and ads like Google Ads. The news was well received at the 'Google for Brazil' event, a meeting that offers innovative solutions for the country's digital advancement.
The idea of the tool is to create a simple environment with the main information of the customer's day-to-day, according to the brand's official statement.
Therefore, Google has teamed up with Napp, an important technology startup that prioritizes small businesses, seeking more connections for entrepreneurs. Thus, the Napp platform will streamline the digital economy of these companies with specialized support.
Newton Neto, director of partnerships at Google for Latin America, reinforced that, based on the partnership with the company Napp, the entrepreneur will have the opportunity to build their digital presence, having broad access to important data and to the main systems of the Google, like the Google Maps and Google search.
Advantages of the Napp platform for Brazilian companies
- Increase audience reach;
- Create successful campaigns;
- Summarize reviews;
- Access Market Dashboard;
- Know market trends;
- Access Business Messages;
- Take advantage of educational content;
- Promote the company in Google searches.
In addition, the statement points out that the entrepreneur will have “easy navigation, including an insights page, with the most important information of the day for the shopkeeper, summary of evaluations, messages and interactions, profile maintenance on Google".
The original idea only served pharmaceutical industry entrepreneurs, however, they decided to serve other markets, such as: pet shop, opticians and supermarkets. So far, these are the commercial sectors that can take advantage of the news.
The other economic areas must await the expansion process of the Napp platform, which should take place by December 2024.
