Now we Brazilians will be able to experience a Coke, shall we say, different. A new version of the soda is coming to the country. It is a product only for those over 18 years old, as it has an alcohol content of 5%.
This is ‘Jack&Coke’, the result of a partnership between Coca-Cola and the brand of whiskey Jack Daniel's. The mix is already a famous drink in many bars around the world. Now, it can be enjoyed quickly and conveniently, just picking up a can from the supermarket shelf.
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According to the most recent information about the product, it will be sold for R$ 12.90 – but it may change in different regions of Brazil.
The can will contain 350 ml of the product and will be available in black, with a special design, mixing classic elements from both companies.
According to Coca-Cola's ARTD leader for Latin America, Mariana Branco, Coca-Cola with whiskey has no preservatives in its composition.
In an interview with the newspaper Pernambuco Leaf, the director general of Brown-Forman Brasil, Eduardo Ambrósio, commented that he is excited about the launch.
In addition, he pointed out that the drink is a convenient and practical way to enjoy this drink that, as said, is already served in bars around the globe.
How Jack&Coke, Coca-Cola with whiskey, came about
The new soda flavor began – albeit timidly – to circulate in Brazil since the beginning of July. Jack&Coke appeared in Mexico last year. Over the months, it reached other countries, such as Japan, the United States, the United Kingdom and other places in Europe.
This is yet another strategy Coke starting to gain space in the fast drinks market, which has grown in recent months.
You may notice that the amount of cans of alcoholic beverages on supermarket shelves has recently started to rise: mojitos, gin and tonics and even wines are now available in cans to take home and consume whenever you want.
However, this is not Coca-Cola's first bet on the sector. In 2019, according to a survey on the website UOL, the company launched Schweppes Premium Drinks and, in the following year, came up with Topo Chico Hard Seltzer.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.