This is an application created in France that is known among its users as the archenemy of Instagram, which is exposing the world to some barriers and a lot of censorship. Although the "boom" didn't start until the beginning of this year, when monthly downloads increased to a million, it has been available since 2020.
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Learn more about the app that has been popular with the younger generation.
BeReal attracts more and more users
The app's growth continues to be strong, especially now that it's being used daily by nearly three million people. Your curve continues to point upwards. BeReal shines due to the uncomplicated approach.
In other words, there is no algorithm, so all content is available and organized at the time of publication. Artificial intelligence is not making decisions for you. It is also very private, so it becomes very impossible to become an influencer. Also, you can only post twice a day at most.
The app connects with you at a certain time of day, then activates the timer so each of your users can take a picture of what they're doing at that exact moment. As a result, if the notification goes off at 9 pm, your “feed” will be flooded with images of kitchens, dining halls or people consuming drinks.
Minimal interference to users
Everyone knows the algorithm, right? That invisible language that describes what we see and what we don't see on the internet. As a digital marketing expert from Lateral Thinking puts it, “Right now, two or three companies control the online public sphere without any literary or humanistic influence.”
According to a Georgetown University study, 47% of Instagram users reported feeling “tired” of always seeing the same content from influencers about their friends. This is a concern that has been exacerbated by the latest tweaks made to the company's algorithm. Zuckerberg, which gives even higher priority to posts made by anonymous users outside the digital spotlight.
BeReal emerges as the new leader in the users' war against pre-made content.