What is the Baby Boomer Generation? Features, Job Market

What is the Baby Boomers generation? The expression baby boomers or “baby boom,” refers to those born between 1945 and 1960. After Second World War, the fighters returned to their homes and there was a demographic explosion, that is, an increase in the birth rate.

Despite being recognized as a traditionalist generation, a cultural transformation took place in the period and the role of women and young people in society increased.

Baby Boomer Generation: Characteristics

A baby boomer generation has some specific features. For example, the search for financial stability and the more intense work to avoid innovations. There is a highlight for their careers of 20 to 30 years in the same company. In addition to the conflict of different perspectives with the new generations (X, Y and Z).

At the job market, you baby boomer professionals are more competitive and this results in interest only in profit. There was also an interest in consolidating a career in a renowned company.

With that in mind, they consider work to be their top priority and don't know how to deal with the loss of power. The generation was still totally loyal and committed to the company they were working for.

For them, leading is the same as controlling and this results in a lack of concern for the quality of life.

Consumer characteristics of the Baby Boomers Generation

Because it was created with the promise of an economic miracle, the generation has more optimistic consumption characteristics. The time allowed workers to live a life without luxury, but without major difficulties.

In addition, they have a more consolidated income. However, new brands find it difficult to gain space, as they usually only buy what they know. In general, they value quality over quantity. They are rarely influenced by third parties.

the television generation

The main means of communication of the generation was television. It was the period in which the device emerged and, therefore, they managed to keep up with the political changes of the time.

Remarkable movements from all over the world began at the time, such as movements hippies, feminists, black rights, combating totalitarian regimes and protests against Vietnam War.

In Brazil, TV Excelsior, TV Globo and TV Record broadcast large festivals, which were seen as musical means to protest against the government.

See too: Generation Z – Know its main characteristics