Although Yaccarino was relatively unknown outside her industry, media executives recognized her abilities as a relationship builder and an experienced communicator and insightful. She progressed consistently at NBC Universal, reaching the role of President of Global Advertising and Partnerships. Her competence has proved extremely valuable to Elon Musk.
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It didn't take long for her to be announced as CEO, as just a few weeks after Elon Musk took over as CEO, several of the company's main advertisers suspended their investments, which represented a possible loss of revenue from millions.
A significant change was needed.
According to Musk, they had publicity discussions over the course of several months. Then Linda, feeling that it would be beneficial for advertisers to meet him in person, invited him to a conference in Miami, which proved to be quite successful.
During his stay in Miami, Musk had the opportunity to meet face-to-face with advertisers and convey the message that Twitter was undergoing significant changes for the better.
He highlighted the platform's advances in combating hate speech and scammers, in addition to addressing some of his most controversial opinions.
Elon Musk reveals how Linda Yaccarino landed the CEO job
According to Musk, Yaccarino won the job because of his ability to listen carefully and keep an open mind. It has been shown to be helpful in resolving conflicts and facilitating meaningful conversations.
This story offers a valuable case study in emotional intelligence, highlighting the importance of managing relationships and working as a team.
This open-minded, continuous communication approach adopted by Yaccarino was extremely valuable. By acknowledging the difference between Elon Musk's public Twitter persona and his real person, she laid a solid foundation for dialogue.
Expressing his genuine desire to help, Yaccarino encouraged Musk to invest time in meetings with advertisers. Likewise, by applying this approach with her peers over the years, she has been able to gain their attention and see positive results.
These actions highlight the importance of empathy, commitment and positive influence on professional relationships. This was the profile that reached the highest level on Twitter.
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