Messages and pop-ups alerting us to the use of Cookies are increasingly common when we access websites about any type of content. So, without even reading the full text that appears to us, and certainly without knowing what it means, we click on “continue and accept cookies”. But you know what does accepting these conditions mean? Check now what happens when you click on accept cookies from a website and be safe!
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What are these cookies that we accept?
Unlike what many people think, cookies they are not viruses, nor spam. They are small files that are sent by websites and stored in your browser and that record data about the individual using that browser.
These programs, considered “spies”, collect information critical and fundamental feedback from users, which will be used in online advertising, mainly in targeting ads displayed in a personalized way for each user.
In this way, cookies pass information about how we behave on the Internet to brands and companies, so that they can show ads based on what we most seek and are interested in. In addition, it can also be said that cookies collect information such as:
- Page links;
- Phone numbers;
- Address;
- Passwords;
- History of visited links;
- Type of browser and operating system that were used.
What happens when we accept cookies? Is it safe to accept cookies?
As you can see, accepting a cookie involves collecting data to disclose your personal information. Thus, these details are used by companies in marketing strategies so that, for example, products and services can be found more easily by you and please you at first, with the aim of making you consume.
Previously, there was no legislation in force in Brazil that monitored the use of cookies and ensured the safety of Internet users. However, you might be wondering what that means, right? That is, they simply collected your information without your knowledge.
However, with the approval of the General Data Protection Law (LGPD), in the second half of 2020, it became mandatory for websites to ask users whether they want to accept or reject the Cookies.
Finally, is it safe to accept cookies? In principle, yes, as they aim to improve the Internet user's experience during navigation. But it is also important to be careful, as there are “malicious cookies”.
