the brand camil decided to bring up the eternal dispute between putting the beans over or under the rice in a fun and interactive way, generating more entertainment around the brand.
For this, it created a special packaging that plays with the subject, questioning whether it is better to have beans on top of rice or rice on top of beans. This initiative has generated discussions and aroused the interest of consumers who live the eternal debate to find out which is the right pattern to assemble the dish.
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Camil's action on social media generated a veritable invasion of hashtags, especially #FeijãoPorCima and #FeijãoPorBaixo. The brand capitalized on this opportunity and launched a double pack that allows consumers to choose which grain will top the plate: beans or rice.
Camil invests in advertising with the rice and beans controversy
This innovative initiative has attracted the attention of users, and Camil had the participation of the influencer Lorrane Silva, known among influencers as Pequena Lô, to expand the reach and relevance of the campaign.
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A post shared by Camil (@camilbrasil)
Another important personality was the actor and influencer Babu Santana, who also fell into the advertising graces of the company Camil.
View this photo on Instagram
A post shared by Camil (@camilbrasil)
Fernando Carvalho, Marketing Manager at Camil Alimentos, highlighted that this action aims to promote a healthy debate among people who consume two of the world's biggest food staples. Brazilians. The truth is that Camil's marketing made use of an endless discussion, with no prediction for a possible conclusion!
He points out that there may never be a definitive answer on the best combination, but the certainty is that when the two grains meet on the plate, success is guaranteed.
There are those who prefer to serve the dish with a portion of beans on top, just as there are those who prefer the beans underneath, but Camil certainly prefers to generate healthy marketing! Unfortunately, the new packaging won't be on the shelves, but it will fuel intense discussion on social media.
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