Telemarketing networks will have to adopt new caller ID

Companies representing the telemarketing decided to file a lawsuit against the rule established by the Anatelwhich required the use of the number 0303 in calls made to consumers to sell products.

The purpose of the decision was to standardize the numbering and serve as an identification tool, thus allowing customers the option of meeting or not meeting the calls of telemarketing.

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On the other hand, the workers and owners of the telemarketing company allege that the decision violates the Constitution, affecting the commercial exercise and harming the free initiative to look for a job.

The entities' defense states that there are other more effective means to curb abuses, such as implementing the use of technology "stir shaken“, which allows consumers to view the authenticity of the caller ID, in addition to contributing to the fight against frauds.

Last Tuesday (24), the Federal Court of Justice

granted a period of 30 days for Anatel to comment on the action. So far, the 0303 rule is valid only for calls made by cell phones, becoming, as of June, also valid for landlines and telephone messages.

According to Anatel, entities that want to obtain an active telemarketing service will need to get in touch with their telecommunication to request the change of your telephone contact, and acquire the code 0303.

In addition, companies that do not comply with the rule will set a precedent for customers to search for complaint locations, registering the discomfort regarding the Connections uncompromising. In this sense, channels such as ''complain here’’ and the contact telephone 131, will be avaliable.

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