O McDonalds ranks among the largest fast-food chains in the world. With a notable presence of more than 37,000 units spread across 119 countries, the company remains at the forefront of its segment, despite fierce competition from other chains in the same sector.
Recently, the Burger King gambled heavily on an advertising campaign designed to tease its main competitor. The commercial generated significant buzz for the competitor's marketing creativity, but that's a topic for another time. The famous ad brought back a figure that had been absent for some time: Ronald McDonald.
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With Burger King teasing its ad, questions have arisen about the whereabouts of McDonald's iconic mascot, Ronald McDonald.
In recent years, the restaurant chain decided to no longer use the clown in its campaigns, which aroused curiosity and intrigue among internet users.
Ronald McDonald was created in 1963 by a McDonald's franchisee in the United States. The character gained notoriety by being frequently used in advertisements aimed at children, as well as promotions for children in the 80s, 90s and in the 2000s.
But what happened to Ronald McDonald?
Ronald McDonald's cheerful appearance and vibrant colors instantly captivated children, increasing demand for McDonald's food and toys in this age group.
However, due to health concerns, as this practice was seen as unhealthy, the restaurant became the target of medical entities and faced legal questions related to the subject.
To deal with concerns and criticism, McDonald's opted to reformulate the children's menu, offering healthier options for children. However, even with this change, the association of the clown with fast food still generated controversy in the legal field and in consumer law.
In Brazil, the company was fined several times, the most recent being a fine of BRL 6 million, for advertising considered abusive aimed at children.
In addition to the problems related to advertising and food, another factor that contributed to the character's decline in popularity Ronald McDonald were incidents involving people disguised as clowns, which caused fear and discomfort in the United States and the United Kingdom. United.
These negative episodes affected the character's image and led the company to choose to remove him from the scene.
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