The Federal Trade Commission – or Federal Trade Commission (FTC), a government agency of the United States – claims that Amazon 'tricked customers into signing up for Prime and complicated the process internationally cancellation.'
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The agency itself made a publication giving details about what happened. In it, it is mentioned that the FTC is taking action against the retail giant, “for its years of effort to enroll consumers in its Prime program without their consent, while also making it difficult for consumers to cancel their subscriptions,” explained.
Amazon sued for 'misleading' customers to sign up for Prime Video
Amazon is being accused of 'knowingly misleading' millions of consumers into unwittingly signing up for Prime Video, its streaming service.
To be more precise, it is mentioned that Amazon used manipulative, coercive or deceptive, so-called “shady patterns” that tricked consumers into signing up for renewal Prime memberships automatic.
That is, it is said that it used deceptive design tactics that destined users for a specific choice, kind of forcing consumers to sign up for Prime without realizing it.
The company is also accused of complicating the cancellation process for users who want to cancel Prime. According to the publication, “the main objective was not to allow subscribers to cancel, but to stop them”.
Furthermore, according to the FTC, Amazon slowed down or rejected changes because, as highlighted in the allegation, would be so that the cancellations would not adversely affect the financial results of the giant of retail.
“Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users, but also costing them a lot of money,” commented FTC Chair Lina Khan.
During the company's payment process, consumers are faced with several opportunities to subscribe to the service. It is highlighted that the option to buy items on Amazon was more complicated for users to locate.
In some circumstances, the button that appears when consumer to complete the transaction did not clearly point out that during option selection he also agreed to subscribe to Prime for a recurring subscription.
The government agency accuses Amazon of violating the 'FTC Act' and the 'Confidence Restoration Act'. Online Buyers', which would constitute a clear attempt to circumvent the ethical standards of this segment of Marketplace.
