O Braziland the bigger producerworldwide of coffee, It is he was selected by Nestle as Marketplace for the release global from the Nescafe Dolce Gusto NEO.Its aboutonecoffee maker that contains a technology innovative that he can to be connectedTheonedevice is that will usecapsules inpapercompostable, in one initiative that searchdeliver not just the drink “perfect“, but also something that harms the environment less.
Our country is one of the largest consumers of coffee on the planet, second only to the United States, a country that has been increasing its production on a large scale, being considered a coffee with more quality. The launch of Nestlé will guarantee a new experience when taking coffee, from creating an application for smartphones to tasting the drink.
see more
Low-wash: more and more people say goodbye to washing machines
Learn how to interact with Bard, Google's new chatbot and competitor…
Read more: Nestlé's vegan product should arrive in 2022
How will the production be done in Brazil?
The industry where the novelty will be produced is located in Montes Claros, Minas Gerais, and will also be the company's first factory in the world to earn an IimpactEnvironmentalNeutral throughout your industrial process. Something that draws a lot of attention in the new product is the fact that it is more sustainable, and for this, it was an investment of BRL 300 million is required, part of which will be used to create new capsules from NEO.
“ÉThehistory perfect, I would say”, said the CEO of Nestlé Brazil, Marcelo Melchior, during an interview.
According to him, the intelligent product and the operating system of the capsules, which will be decomposed like fruit peels, characterize a new step towards the “sophistication” of coffee, but not only when dealing with the beverage in yes.
Despitefrom the NEO to possess ten options coffee,having six of the line traditional, two organic and two inpartnershipwith the starbucks, the system idealized for the NestléTechnologyCenter, in Switzerland,ensuresonegreater effectiveness at extraction of the drink, in addition to miscellaneoustechniques preparation: ristretto, espresso, lungo, House made It is American.
"Otrainof sophistication already it went out… We are working on added value, atexperienceofconsumer…” added Melchior.
Sustainability around the new capsules
Perto beone natural decomposition of NEO capsules in the environment, not goto be more necessaryrecycle itto the, as éthe caseofcapsulesplastic of the first generation of Dolce Gusto, pointing outfora practice sustainable.
"He does very sense that Brazil is the first to have Oproduct, this is the first time we launch oneproduct of nestle globally, outside Europe”, said the executive director of the Coffee and Beverage Business at Nestlé Brazil, Rachel Muller.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.