Netflix was certainly the streaming network that revolutionized the way we consume movies and series. In this way, it is one of the landmarks of the new generations, especially the Generation Z, and its relationship with the internet.
However, streaming services have a problem with this issue. That's because, according to research, Generation Z is more likely to cancel Netflix.
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Research reveals consumption habits of Generation Z
Annually, the Institute of Deloitte research conducts research on digital media consumption habits and internet trends. In this context, there is a closer look to map how the different generations deal with fast and practical access to the internet, with an even sharper focus on Generation Z.
Sociological studies understand Generation Z as that composed of people who were born between 1995 and 2010, being the first generation to have the presence of the internet in its early infancy, unlike previous generations who saw the emergence of the internet and better understood its impact Social.
Therefore, this is the Netflix generation, which has habits of consumption of movies and series very differently from previous generations. However, even so, it is the one that cancels its subscription on the platform the most, which may seem quite contradictory at first glance. Given this, what could be the reasons behind this phenomenon?
Why do Gen Z people opt out of streaming services the most?
According to Deloitte survey data, about 30% of Gen Zers interviewed said they had canceled at least one streaming service in the past month. This number is much higher than that of members of other generations, such as the Millenium generation, for example. Apparently, this happens due to economic factors.
In this case, research shows that most people from Generation Z are more susceptible to the effects of inflation. After all, these are people who have not yet consolidated their professional lives due to their young age. In this sense, this generation really needs to restrict their consumption more in matters related to entertainment.
