While the professional world is increasingly diverse and inclusive when it comes to dress, it's important to remember that personal appearance can still influence people's perception of an individual's competence and confidence. For this reason, the university EHL Hospitality Business School, in Lausanne, Switzerland, forces its students to dress as if they were in a workplace.
“When entering any professional context, your appearance, attitude and behavior can play a key role in how people perceive you,” says the school's code. “Depending on the situation, how you interact with the world and how you present yourself can even give you a competitive advantage.”
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Dressing appropriately for the work environment, respecting the dress code established by the company, can help convey a professional and reliable image. This includes everything from formal attire for important meetings to more informal attire for more relaxed settings.
Researchers looked less at how our clothes make others perceive us, and more at how they make us think about ourselves and how they influence our behavior at work. In this way, it was identified that when we feel good about our appearance, we perform better in our functions.
Three distinct aspects of our clothes and their impact on self-image were analyzed:
- Aesthetics: Does the outfit draw attention?
- Conformity: Is the clothing style similar to what co-workers wear?
- Singularity: Is the look special or hard to replicate?
Still according to researchers, we often make a strong association between our aesthetic appearance and our personal attractiveness. With that, we use our clothes to achieve a sense of belonging to a group, as well as striving to be unique through different clothing.
When employees feel that they look good and that their clothing is unique, it can result in higher self-esteem, which makes them more productive and more likely to achieve their goals.
“Clothing is a very important part of everyday life,” the researchers conclude. “Managers can inform employees that what they wear can affect their behavior. It's not about setting a policy on what you should wear, but letting you know that it can have a positive impact.”
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