Samsung's week focused on the gamer universe is happening! It's not just electronic devices like televisions, cell phones, notebooks and computers that are on sale, but the South Korean company organized an event to show the public the new focus of the brand.
Canaltech had access to the Vice President of Mobile Experience at Samsung Brazil, Gustavo Assunção, who confirmed the company's new focus on the gamer public. The interview was aimed at quenching the curiosity of gamblers who have great expectations about Samsung's new influence.
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Vice President of Samsung in Brazil talks about the brand
Firstly, Canaltech asked the VP how Samsung manages to maintain a large portfolio, to serve all audiences, from the simplest to the most sophisticated devices. In response, the VP claims that the brand revolves around the democratization of access to technology, making this access a priority.
It is common for current technological devices to have almost an expiry date, but innovation often requires a very high investment from the consumer. For Samsung, this is an issue that affects several profiles that are able to access the company's products.
About the focus for the gamer public, the arrival of ray tracing on the Galaxy S23 to accelerate the hardware, Canaltech asked if this is the beginning of a partnership to meet the demands for delivery of the devices. The VP praised the brand, saying that they manage to offer products beyond smartphones, but it is true that they have been trying to expand their partners to offer good products to people.
Another question involved two characteristics that were questioned: access to technologies and popularization of the product. The VP replies that at Samsung Week they are offering special values for the Galaxy A14 5G, for the Galaxy S21 FE, one of their bestsellers, and are great products for those who prefer to play for cell phone.
The democratization of access to technology, even in the gamer universe, was demonstrated as a priority by the vice president and representative of the brand in Brazil. Until the 23rd of April, therefore, the best promotions will be available at Samsung Week Gaming Edition.
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