Have you analyzed what one of the biggest technological brands presents to us? Simplicity, innovation and modernity are characteristics of apple, which is well represented by a logo.
Steve Jobs, renowned entrepreneur and co-founder of Apple, was known for his strong personality and unique vision in business. He decided to invest in something different from what was on the market and it cost him more than it should have.
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In pursuit of the perfect representation of the brand, Steve Jobs was disappointed. The story behind this high investment and this frustrating logo arouses curiosity and questions about the expectations and challenges faced by Jobs in this endeavor.
Steve Jobs invested a lot of money in search of the perfect representation
Apple faced challenges in dealing with Steve Jobs' creative process and unique personality, which ultimately resulted in his departure from the company in 1985. After leaving Apple, Jobs decided to invest in a new project, seeking to create a competitor for his previous position.
With his characteristic attention to detail, Jobs decided to pay a substantial sum, estimated at around $100,000, to develop the logo for his new venture, titled NeXT.
To develop the NeXT logo, Steve Jobs hired renowned designer Paul Rand. The designer's fame carries nothing less than the Ford logo on his resume, for example. Despite the high price, this was not the most expensive logo design.
As an example, the BBC broadcaster invested US$ 1.8 million in the brand that carries until the present day.
Despite the considerable efforts and investments made by Steve Jobs in building NeXT, the brand did not take off as they would like. The main investment took place in 1988, when they launched the cube computers, but the product did not have the reach expected by the company.
Despite the efforts and investment, Apple became interested in the NeXT operating system, which made Jobs return to the original enterprise.
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