Sony and Honda aim to take over the electric car market

On June 16th, the companies Honda and Sony created a joint venture called Sony Honda Mobility Inc. The new brand will focus on the production of electric cars and mobility services, and is expected to make its first launch in 2025. There is still no forecast for the construction of factories or technical information about the debut model.

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The announcement, which came from the two companies, was scheduled for the beginning of the month. In their press release, both highlighted that they would like to unite environmental technologies and cutting-edge safety in the manufacture of Honda bodies with Sony's experience in the development and application of imaging, sensor, telecommunications, networking and entertainment.

Aiming at the agreement signed between the companies, the idea is to create a new generation of mobility and services that are aligned with users and will continue to evolve in the future.

The initial capital of the new brand is 10 billion yen, approximately R$ 384.1 million. Each of the manufacturers owns half of the shares.

For now, Sony Honda has yet to make its announcement on which platform it will build its vehicles on. However, Honda's battery vehicles are currently being built on GM's Ultium platform, in the case of the Prologue utility, which is expected to reach dealerships in 2024.

There is the possibility of using the Magna platform, which supported Sony's Vision-S 01 and Vision-S 02 concepts, presented at CES 2022. However, this would remove Honda's participation and would not make sense in the Joint Venture contract.

“By bringing together the expertise of both companies, we intend to lead the way for the automotive industry into a new era,” said Yasuhide Mizuno, president and CEO of Sony Honda.

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