Netflix has started updates to subscription packages and removed the ad-free basic plan option.
Initially, the change applies to subscribers in Canada, but the change already demonstrates what new subscriptions to the streaming platform around the world will look like.
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Canadian subscribers were already unhappy with the news of the extra charge for sharing passwords. Now, they need to adapt to changing packages and advertising created to increase the company's revenue.
Understand Netflix Subscriber Complaints
People's main annoyance with the modification is that it was not widely publicized and was done silently in platform updates.
Therefore, the social networks were taken by complaintsand people have stated that they are going to unsubscribe from the streaming site.
Subscription to the basic ad-free plan Canadaincluded HD resolution and was released to one user or screen at a time. It was sold for CAD 9.99 (about R$36).
Despite not being the best resolution for watching movies, such as 1080p or 4K videos, the subscription met the needs of users.
The options currently available are to watch with ads for CAD 5.99 (R$ 21.80) or from CAD 16.99 (R$ 61.80) to access the platform without being bothered by advertising.
Netflix noted that current subscribers to the ad-free basic plan can still enjoy the service without any problems, the change is only valid for new subscribers in Canada.
Anyway, the package changes are just some of the changes announced by Netflix for the coming months.
Although the company is facing numerous customer complaints and seeing the number of cancellation promises grow, the data shows that, in fact, the number of Netflix subscribers is increasingafter the disclosure of changes in password sharing. The question that remains is how the package signatures will be from now on.
In Brazil, Netflix has four main subscription plans: Standard Plan with Ads, Basic Plan, Standard Plan and Premium Plan. Subscription prices start at BRL 18.90, in June 2023 prices.
