Elon Musk is known for being the founder, executive and technical director of SpaceX and CEO of Tesla. In 2021, he was considered the richest person in the world, as he accumulated a patrimony of US$ 188.5 billion. Despite being considered a genius by many, the CEO is also well known for his controversies. This week, the billionaire unveiled his next “joke” product: the “Burnt Hair” perfume.
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Find out how Elon Musk's fragrance was born
In one of his last tweets, the billionaire announced that The Boring Co, his urban transport development company, would launch a perfume aimed at the male audience to make them “if stand out in the crowd” and that they might be “noticed as they walk through the airport“.
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
Translation: Please buy my perfume so I can buy Twitter
The fragrance “Burnt Hair” is a perfume for men that is being sold by Singed stores. The bottles hit the market costing US$ 100. According to a tweet from Musk, that release has sold over ten thousand units so far. He recently changed his Twitter bio to “Perfume Salesman” and even tweeted “Can't wait for the media stories tomorrow about the $1 million in Burnt Hair's sold“.
Other businesses of Elon Musk's company
In the year 2018, The Boring Co launched a line of 20,000 products unlimited flamethrowers, with the aim of raising $10 million dollars for testing tunnel construction, the billionaire's main business.
The company on its website says that "the zombie apocalypse may not have arrived, but we are always preparing for the future". Elon Musk also has a line of alcoholic products, Tesla Tequila, where the bottle reaches US$ 250.
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