The BeReal app was launched two years ago and is already a rage among French and American young people. It is even second in the ranking of most downloaded apps in the US. The premise of this social network is to show more real and humanized images to dispense with the use of filters and other resources that make people equal.
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After all, “BeReal'” means be real. Instagram, of course, is watching everything and has already found something it could replicate on the platform itself. Meet the new feature inspired by the tool.
Candidate Challenge on Instagram
To talk about the new tool called Candid Challenge, we need to better understand how it works and what the premise of BeReal is. First of all, it is worth remembering that Instagram did not give more information about when the feature will be released or in which testing phase it is. So, find out what's behind this implementation, the original application and how everything will work.
Why is Instagram changing so much?
A long time ago, Mark Zuckerberg started betting on the metaverse, but he gradually realized that young adults don't are still so interested in the metaverse, that is, the subject has not yet "pierced the bubble" of small and medium developers. The proof of this is that social networks like TikTok and BeReal continue to gain space, both platforms that have nothing to do with the metaverse. That's why you need to attract people to Instagram again.
How does BeReal work and why is it getting attention?
The premise of the social network is to avoid creating a distortion of their own image in their users, providing infinite filters for makeup, teeth whitening, frizz control, etc. This avoids the comparison. In addition, the network also reduces the overposting and the ostentation of digital influencers, given that it is not possible to post more than twice a day.
BeReal only allows you to post two photos per day: one with the front camera and one with the rear camera. And of course, totally unfiltered!
How does Instagram intend to copy this function?
The Candid Challenge tool will work something like this: once a day, you will be prompted to take two photos with both cameras. And then you'll have about two minutes to take those pictures, wherever you are and however you are. The idea is to take away some of the predictability and scheduling of posting, as well as making it impossible for you to use apps to retouch images. After all, they will be taken directly from the cell phone camera.
