Samsung may end a years-long partnership with Google, causing big-tech to no longer be the official search engine for its devices. The information is from The New York Times. According to the publication, the South Korean company would be negotiating with Microsoft.
In this way, Bing would become the official search engine for cell phones galaxy. This has to do with the progress that the company of bill Gates has been doing with artificial intelligence (AI), especially with ChatGPT.
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It is worth remembering that Microsoft was able to successfully implement this technology in Bing. While Google had a disastrous debut with the AI of the bard. To refresh your memory: Big-tech software gave a user incorrect information after a simple question.
Samsung may leave Google and end many years of partnership
Samsung and Google have been together for years and, it can be said, popularized the Android operating system in several countries – including Brazil. According to The New York Times, the possibility of a rupture between the two companies would be causing panic. and the search company officials would be running out of time not to let that happen. happen.
This could cost Google approximately $3 billion a year in lost revenue.
Goodbye Android?
However, by all appearances, the androidwould not cease to be the native operating system of Samsung cell phones. What would change would be just the seeker.
In this way, with the aid of the artificial intelligence already native to Bing, the user could have more personalized and complete answers in simple searches. For example, when searching for “vegan dinner”, you would not receive the traditional search results, but suggestions that better match the profile of the searcher.
The idea is that, in the end, the search for one is not the same as the search for another, as the AI learns the user's habits and tastes.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.
