O cash-stuffing, a popular trend on TikTok, has been embraced by younger consumers as a way to manage their finances.
This practice is based on the cash envelope system, a money-saving trick in which people put amounts specific amounts of money in separate envelopes designated for specific expenses such as rent, medical care or groceries.
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Generation Z brought an aesthetic and personalized approach to the process of cash-stuffing, using dividers, colored envelopes and pens to plan your expenses in a more visual and pleasant way. Understand how the “novelty” works!
Generation Z resumes old custom and is successful on TikTok
O cash-stuffing allows users to easily view the money they have available for each spending category, helping them to keep track of their finances in a more organized way.
Popular accounts such as @cashstuffingfix have gained over half a million followers by dedicating themselves to the trend.
By adopting this practice, consumers can gain a better understanding of how they are spending their money and how much they have available to spend.
The popularity of cash-stuffing on TikTok is evident by the impressive amount of views under the hashtag #CashStuffing, which reached 1.1 billion.
Another influential account, @baddiesandbudgets, received over 6.8 million likes on videos related to money and budget, demonstrating the interest and engagement of users in learning more about this practice financial.
Blain Pearson, Ph. D., CFP, an expert on financial behavior, previously shared with Insider that this practice helps reduce the stress associated with "mental accounting."
This term refers to the constant preoccupation with unpaid bills due to lack of proper spending control.
It seems that an old trick, used by our grandparents, has been revived among the youngest in the United States.
Despite the trend being significant, it demonstrates that, no matter how archaic something is, fashion will always return to old methods.
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