Secondthe company in searchworld YouGov, Samsung Electronics it achievedto surpass Google It isto occupyOfirstplace in between to thebest brands of the world. In 2021, Google was the best evaluated brand in the ranking, but this year, the samsung took the lead for himself.
Inagreementwith The brand ranking, to Samsung Electronics he did 127 points,stayinginfirstplace in YouGov Global Best Brand ranking 2022. The list was released last Sunday, 20. An interesting fact to be mentioned is that, last year, Samsung took second place in the ranking.
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Check this year's ranking and the brands that obtained the most points
Occupying second place on this year's list, as stated earlier, is Google, with 106 points. Completing the podium, in third place, was Youtube with 85 points, followed by Netflix, which scored 59 points, and closing the Top5 is Shopee, a trading company in Southeast Asia, with 51 points. In sixth place is WhatsApp, which reached a score of 50, and behind it are Toyota with 41 points, Colgate with 34 points tied with Mercedes-Benz, and Lidl with 33.
Yougov evaluations are made based on the analysis of some aspects, such as their value, the quality of services and products, your impressions and recommendations. In total, 38 markets are evaluated, where 380 brands are included in this list. According to Business Korea, "Samsung ranked No. 1 in Korea, Netherlands, Vietnam and Ireland, and No. 2 in the UK and France."
Furthermore, in Australia, Germany and Indonesia, Samsung finished fifth in the ranking. In the United States and United Arab Emirates, the company ranked sixth overall, as well as seventh in Brazil and ninth in Canada and Denmark.
Rank up and down
Many felt the lack of brands like Nike and Adidas, which last year were in the Top 10 of the ranking, but disappeared in this new listing. On the other hand, Mercedes and Toyota, brands in the automobile market, gained a few more positions in this new ranking.
For the evaluations of the creation of this year's list, the movements of the brands during a period of 12 months, until September 2022, in this case, were analyzed. Overall, out of the 38 markets listed, 19 of them ranked Samsung among the top 10 brands of the year.
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