On January 23, Spotify Technology reported that it is part of the company's plans to lay off 6% of its entire staff. In all, the percentage concerns 600 employees who can be dismissed. This is an attitude that has been part of the beginning of 2023 in other companies technologies.
It was also reported that Dawn Ostroff, Vice President of Advertising and Content, will need to step down from her role. This is a way to reorganize the company's perspectives.
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Spotify and the mass layoff plan
Altogether, the Spotify has 9,800 employees who work in different areas. The intention is that, until September 30, expenses ranging from R$ 197.50 million to R$ 254 million will be spent on indemnifying and dismissing the team's employees.
The pandemic has significantly boosted the growth of tech companies. Now, after two years of growth, those same companies are facing a drop in incoming demand. Companies such as Microsoft, Meta and Alphabet, for example, are also facing mass layoffs.
At Microsoft, the announcement was of more than 10,000 people leaving the team. The number really is scary, but it's only 10% of your entire team.
In 2022, Sweden-based Spotify saw its shares drop by more than 50%. Still in October of the same year, the music platform reported that it would stop hiring for the remainder of 2022 until this year.
The recomposition after the pandemic context has been the focus of these companies. Despite not having been affected during the years of isolation, these companies are now experiencing a moment similar to abandonment.
The problem was not during isolation, but because of what came afterwards. Overall, subscribers and users of these platforms are choosing to experience different times after years of restrictions, leaving aside small habits that they adopted during the pandemic.
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