The Big Mac, McDonald's flagship sandwich, has become one of the most powerful sub-brands in the entire food industry. worldwide, being considered a concept that revolutionized the fast food market when it was launched, still in the 1990s. 1960.
As a result, several competing companies, such as Burger King, have tried to launch similar products that can compete with the Big Mac in the search for consumer preference.
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In an attempt to conceive a “competent opponent” for the Big Mac, Burger King launched, also a few decades ago, The Whopper, which has been updated year after year and also has a permanent place in the minds of consumers around the world whole.
The New Whoppers Launched by Burger King
In recent years Burger King has invested in launching increasingly innovative versions of the Whopper, such as the Halloween Whopper and a few others.
During the release of the company's 2022 earnings report, the company's former CEO, Jose Cil, spoke about the importance and legacy of the company's brands.
“This quarter, we demonstrated our balanced approach to menu innovation and value for money, keeping our core asset, the Whopper, in mind,” he said.
“We kicked off the year with the launch of the Double Whopper Jr. and furthermore to treat the Whopper as a powerful multibillion-dollar brand, we have removed the legendary burger from our top discount offers,” concluded.
Following the strategy of strengthening the Whopper brand, BK has recently launched some new versions of the snack in the United States and Canada. Among them, the Mushroom and Swiss versions of the company's main sandwich stand out.
Also according to Burger King, the new Whoppers bring exotic ingredients, such as mushrooms and Swiss cheese, which will help to captivate the palate of customers more easily.
Graduated in History and Human Resources Technology. Passionate about writing, today he lives the dream of acting professionally as a Content Writer for the Web, writing articles in different niches and different formats.
