The market is a place where you can find everything, however not everything should be bought. The ready-to-eat food section in Marketplace, for example, has been an invaluable resource for shoppers who don't have time to cook. While there are many ready-to-eat items that are popular, not all of them taste good.
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and a survey shows the least desired ready-to-eat food by the population.
Conducted market research
To get to the bottom of which ready-to-market staples are the most popular and which ones most consumers avoid, Tasting Table interviewed a group of shoppers. Respondents were able to choose from five of the ready meals they consume the most.
In the survey, the order of dishes was established from least to most consumed. Last in the poll is a very popular protein: roasted chicken. This received 9.90% of the total votes, that is, people tend to buy this option more.
The 5 least bought ready meals on the market
According to the interview carried out, the order established for ready-to-eat and less consumed foods is as follows:
- Market sushi: 40.39%;
- Ready-made salads with sauces (assorted): 21.94%;
- Pre-cut vegetables: 14.56%;
- Meal kits: 13.20%;
- Roast chicken: 9.90%.
Second place was one of the main highlights of the prepared foods section, as almost a quarter of respondents said they would never buy their ready-made side dishes. This is due to the fear of acquiring something that is spoiled and whose origin they do not have access to.
As for first place, with 40.39% of the total votes, we have a supermarket food that has proven to be unpopular with shoppers: sushi. While the refrigerated section of the prepared food aisle is a credible source, survey results indicate that consumers prefer not to risk it.
Tendency to buy ready-to-eat food on the market increases
Ready-to-eat food in supermarkets has become a real trend, as people find themselves with less and less time to devote to their own meals. In addition, the pandemic factor also contributed to increasing this culture.
During the pandemic period, many people were isolated and unable to work, including domestic workers who had the task of preparing lunch for their bosses, so people are consuming more ready-to-eat foods that facilitate routine.