Adobe plans to incorporate the capabilities of its generative artificial intelligence technology, called Firefly, into its software's video creation tools.
According to the company, AI will be used to improve the content produced in Premiere Pro, which is the “paid version” of its systems.
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This enhancement will allow color adjustment, and the creation of sounds and animations based on text commands.
Introduced in March 2023 as a generative AI specializing in images, Adobe Firefly has some other functionality.
To exemplify, last Monday (17th), the company demonstrated how the Artificial Intelligence model could act, in the future, as an assistant for video editors that use Premiere Pro.
Firefly's integration with Premiere Pro will help editors refine produced content more quickly. The professional will be able to move between visual styles, concepts and other production details more easily.
More details on how Adobe Firefly works
Also according to information from Adobe, the addition of Firefly in Premiere Pro will allow adjustments to be made to the color palette, weather, lighting and other more specific details, in addition to creating sounds and tracks sound.
Firefly will also be able to generate styles and animations for fonts and illustrations, and use scripts as prompts to preview scenes and create storyboards automatically.
Adobe reinforces that all these modifications can be made through text commands, since Firefly is capable of interpreting user instructions. The functionality is similar to that seen in new super chatbots such as ChatGPT.
As a demonstration of the “power” of the new AI, the company released a video in which a professional asks the AI that shifts the time of day to sunset, resulting in a complete change in the composition of the scene.
In addition to these virtually autonomous modes of action, Firefly's AI will also provide tutorials and tips relevant content that can help the content creator to improve his material and advance processes of creation.
In addition to Firefly
Along with the news regarding Adobe Firefly, the company also announced other news in terms of improvement for its software.
Among these novelties, a new automatic video transcription system, automatic tone mapping, performance improvements in the line's software and much more stand out.
With regard to Adobe Firefly more specifically, the company made it clear that, because the AI is a bit “heavy”, the Premiere Pro version that will use it must run in the cloud. There are still no forecasts for the launch of the new technology.
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