If you use YouTube a lot, but don't pay for the premium version of the platform, this news will upset you. Last week, the company announced that viewers will now be served 30-second ads on the platform – and won't have the option to skip them.
According to the company announced during the YouTube Brandcast event, the change will replace the two 15-second ads that appear before the most prominent videos. The idea is to exchange the two for one.
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The measure, according to the company, will have a greater impact on those who watch YouTube on television.
This is because the platform has data that the most popular videos on the YouTube are mostly watched on the big screen. It is estimated a number of 70%.
What they want, according to the statement, is to make the ad experience more fluid.
Yet another decision that may annoy YouTube users
More than 30-second ads, YouTube is also studying a new experience with its advertising. For those watching on television, the possibility is studied that, when pausing the content, it shrinks and an advertisement appears next to it.
It was not said, however, if, when the user presses play, the ad will disappear. However, the platform wants to explore this new way of monetizing its videos, taking advantage of the user's “breathing” moments.
The company says that these changes aim to improve the experience of both those who consume the content and those who advertise.
But what if I don't want these ads?
Those who use YouTube on the computer have illegal means of circumventing the adverts of the platform with some plugins that block advertising. However, last week it was announced that the company is working hard to disable these mechanisms.
But if this is not your case, the solution is to subscribe to YouTube Premium. In addition to being free of ads, you also have access to some exclusive content for platform subscribers, such as documentaries and webseries.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.