the chinese startup Temu will start selling several products in Brazil in 2023. It, which is considered Shein's main competitor, already has a marketplace and the shopping app most downloaded in the United States.
The news is already worrying other large companies in the digital market, which tends to make Brazilian e-commerce even more competitive.
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Retailer Temu stands out in the fast fashion, electronics and products market that are already sold in Brazil by Shopee and by Shein. With its arrival, consumers are expected to have one more option to purchase national and international products from Brazil.
Meet Temu: Shein's main rival in the world
Founded in 2015, Temu is a startup that operates in the retail market, mainly through e-commerce applications and marketplace. It belongs to the Pinduoduo business group in China.
It is such a promising company that the brand managed to open capital of 1.6 billion dollars on the Nasdaq stock exchange in the United States in 2018.
Despite not having its own clothing line, like Shein, it sells household items, smartphones, electronics and factory goods at below-market prices.
Competitive pricing, advertising and broad digital presence
Today, it is the most downloaded iOS e-commerce app by North Americans, surpassing Shein in purchases and engaged consumer profile.
Temu spends 20% more than another Chinese company, according to credit and debit card analysis data from Bloomberg Second Measure.
In the North American digital market, the brand already stands out in product sales and advertising after advertising during the biggest sporting event in the world, the Super Bowl. They launched the “Shop Like a Billionaire” campaign.
The high popularity of Chinese companies in the US is also a result of inflation which is raising concerns about rising prices for other products in the country.
Despite gaining notoriety, Shein continues its sales and expansion process across the world, which will guarantee more competitive prices for both companies in the USA and, mainly, in the Brazil.
Here, Temu is still structuring its sales strategy. The prediction of the company Temu to start sales in Brazilian territory is by the end of 2023.
