The metaverse is coming for good to change people's lives like no one has ever imagined. It is a virtual world, where it is possible to replicate reality through digital devices. The metaverse is the future, but maybe that future is now, and within that universe anything can happen. For example, in November, the princess Aiana will be the first avatar a to sign one parade in fashion at the Brazil.
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The metaverse entering new places
The collection it will bedisplayedat Brazil Immersive Fashion Week, the biggest week in fashion immersive from theAmericalatin, from the 10th The 20 from November. For whom it does not have access (or intimacy) to the metaverse, the collection will also be able to be seen in the State, space dedicatedàinnovationtechnological in São Paul.
“Both in physical and virtual spaces, we need to find possibilities of aesthetic choice aligned with what we believe”, says Olívia Merquior, creator of BRIFW. “Fashion in the metaverse follows this quest to incorporate, in our social image, desires and values translated into wearable objects, created analogically or digitally”.
Meet Princess Aiana and her creator
Cairê Moreira, 3D consultant, is the mind behind the creation of Princess Aiana's avatar. It uses technology and virtual reality for to createclothes fingerprints,trend what spawned more than US$ 50 billion inrevenueonly in this year. His company, Genyz, also researches the use of avatars as social media digital influencers.
In life real, true “inspiration” of the princess Aiana comes from stylists Raphael pear tree and Isadora Guimarães, who helped Cairê to co-create all the looks what will be presentedduringthe event,full in quotes current and timeless of streetwear, in additionin many other oversize pieces.
From the imaginary to the real and vice versa
Owork from Aiana will beavailablefree soon afterthe presentation.At thehowever, Osegmentnormallysnake- is expensive - perclothesat form of NFT (onetype in authentication digital that theoreticallyensureswhatexist just a version of that item).
“If you purchaseone NFT from the our collection,unblock some benefits.Onefrom them and you get to throwone fotowithTheRealityincreasedatcameraofyourcell phone with the piece of clothing you just bought“, clarifies Bianca Torquato, founder of the first marketplace in Brazil.
In the future, the partcan to be used for the owner, for example,in a game,or even generating one version symbolic physics to be usedin the world real.
Fabio Roberto Mariano, managerofsector in fashionIt isbusiness, it says than the metaverse openallone World in possibilities.So, thebrandsthey arecollaborating with gamesglobal,throwing digital collections, avatars and NFTs.
initial barriers
With that, the opportunities ranging from the interaction between physical and virtual environments, both for stores how much forproducts, until the marketing in both the realities, simultaneously or not.
Despite ofhype, the size from the industryof fashion yet create some hindrances, as:
- the accessThenewstechnologiesbecomecompanies and marks morecompetitive;
- a force in work in trainingwhich is not yet enoughfor Act in this new Marketplace digital;
- big part from class worker of sector still it presentslowslevels in schooling;
- high level of sympathy and competitiveness;
- the 4.0 revolution is still on crawlingatmajorityof companies of the sector.