Get ready for the most anticipated movie of the year, as C&A has just released a collection inspired by the live-action Barbie. The new line includes a wide variety of products, from t-shirts to socks, t-shirts and even pillows, and is aimed at all ages.
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The partnership between C&A and Mattel emerges as a celebration of the film's release and the enduring influence of the Barbie doll. For the clothing company, it is extremely important to join forces with the launch of the film, mainly due to the widespread influence that impacts generations.
Through this partnership, C&A seeks to offer its customers a line of clothing that celebrates each individual's unique personality, just as Barbie has done over the years.
Mariana Moraes, marketing director at C&A, expressed great enthusiasm with the launch of the collection. She said partnering with Barbie is an opportunity to celebrate an icon who has accompanied the evolution of fashion.
She points out that the collaboration aims to capture Barbie's unique essence and bring that inspiration to C&A's customers, reflecting the style and independence that the doll has always represented. The marketing director highlights the satisfaction of offering this special collection to the brand's customers.
The Barbie-inspired collection is available for purchase at C&A's physical stores and also through its Virtual store.
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