Today, young people are always connected, especially to generation Z, born between 1995 and 2010. Thus, Tech Talks Floripa Square, an event that deals with innovations, will bring this connectivity as a central theme for discussions.
The theme of this 3rd edition of the meeting will be “The Future of Consumption in the Hands of Generation Z“, and will take place in the Estreito neighborhood, in Florianópolis, starting at 5:30 pm.
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The occasion will also bring to the debate some specialists, such as Camila Renaux, specialist in digital and strategic marketing, and Delton Batista, founding partner of 8R – Strategy and Growth of Business.
Event addresses alternatives for generation Z
The marketing of yesteryear is no longer enough to connect with the new generation, which is connected to the internet all day long. Now, companies need to adapt so that the right information reaches this audience.
According to Delton Batista,
“The changes in behavior in post-pandemic society, the different expectations of each generation of consumers and the impact of new technologies on the everyday life of companies and people, has challenged brands on how to connect with their audiences, generating value in this new business environment.”, said the businessperson.
With the greater use of social networks with short videos, such as TikTok and Instagram, brands must be more precise in their placement and advertising choices.
Social networks and young generation
One of the biggest challenges is to ensure that brands talk to the same consumption of information as young people. That's because, according to surveys carried out in the US, they point out that about 80% of this generation stays connected for hours and hours.
With the rise of TikTok, content must be concise, quick, easy, and efficient, grabbing attention and ensuring full absorption in a matter of moments. They must have that “hook” that makes people follow until the end – guaranteeing the entire purchase journey.
Registration for Tech Talks Floripa Square is open: just click on link and sign up by Friday, 6/16. The event will be mediated by Valton Werner Jr., CEO of Floripa Square.
