It seems that Shein has more and more reasons to be concerned, due to competitors competing in the international fast fashion market with her.
More recently, a new Chinese store in the industry, called Toru, started to lead part of the US market, since its app is the most downloaded in the country in the segment.
see more
Low-wash: more and more people say goodbye to washing machines
Learn how to interact with Bard, Google's new chatbot and competitor…
According to Bloomberg Second Measure, Shein's competitor sold 20% more than her in the month of May. Understand this dispute!
See too: Shopee and Shein: the tax amount will now be displayed in the payment step
Shein will have a strong competitor in Brazil
Toru, which belongs to the Pinduoduo group, is getting ready to enter the Brazilian market and stand up to Shein like no other store has yet.
With aggressive strategies and a focus on fashion demands, the brand decided to compete by offering even more attractive prices. No wonder its application has attracted millions of users monthly, who praise its operation.
Toru is approaching the public with an innovative proposal and a wide range of accessories. One of its goals is to make trends even more accessible, without sacrificing quality service.
Recently, two consultants visited Brazil to understand how the implementation of the marketing. Therefore, it seems that the negotiation stage is still advanced, demonstrating the Chinese interest in Brazilians.
In the “fashion war” between Shein and Toru: who wins?
Since the announcement of Toru's arrival in Brazil, Shein has created an exclusive collection with Anitta and has been preparing other marketing strategies for Brazil. With this, experts point out that the “war” has already been declared.
Will the newcomer be able to create campaigns that engage the consumers as much as the veteran?
The battle between these two brands will be determined by price, variety of products, quality of service and ability to adapt to the preferences of the Brazilian public. It remains to be seen who will emerge victorious from this dispute!