According to a study by Fiverr, having a flexible job is what most Gen Z people want. For these young people, the ability to manage their own jobs and a passion for what they do are essential, making more flexible working conditions a priority.
Freelancing gains strength among Generation Z
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Based on the responses of more than 7,000 young people from Generation Z, aged between 16 and 26, the study revealed that 40% of them want to own their own business or work as freelancers throughout their career.
This is because Gen Z values flexibility in their jobs, something offered by freelancing. According to the study, 71% of respondents said that flexibility and the ability to manage their own demands are priorities when choosing their next job.
It is also worth mentioning that a third of people value having passion for their work.
Freelancing is seen as a smart option
Among young Americans, about 73% say that freelancing is a great option in an unstable economy like the one of recent times. This work model allows continuing to generate income even in the midst of mass layoffs, including in large companies.
Fiverr CMO Gall Arnon further states:
“As the latest generation to enter the workforce, Gen Z is at the forefront of the latest trends transforming the world of work. Amidst an economic downturn and a rapidly changing job market, we are seeing Gen Z continue to prioritize flexibility and work driven by passion, making freelance careers an increasingly popular option attractive."
Therefore, Arnon also states that freelancing is very attractive precisely because it gives autonomy to people to do what they really like, having, above all, control over their own earnings and demands.
The new era of work
For Ronni Zehavi, CEO and co-founder of HiBob, remote activities due to the covid-19 pandemic helped a lot to build a new concept of work.
“It's a new era. Instead of work-life balance, it's work-life balance. Life goes first, work comes later.”
