Micro and small business owners can empower themselves in the digital context of today's commerce through a free course offered by Facebook. This is the no-cost digital marketing program for small entrepreneurs, the Boost with Facebook.
The initiative is aimed at entrepreneurs seeking to increase their sales in online channels through techniques and tools for digital marketing and Facebook sales. The program arrives in its third edition, being for the first time totally free and in “infotainment”, which mixes entertainment with information.
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Impulse with Facebook was created in 2019 and has already trained thousands of small business owners, either in person or online. For this year's event, there will be a presentation by digital influencer Ana Paula Xongani, mother and owner of Atêlie Xongani, in Afro-Brazilian fashion.
The subjects covered in the program are diverse and bring the discussion to different situations related to entrepreneurship through episodes with real people. Contents include “how to start selling online”, “how to customize ads”, “how to optimize results”, “how to establish an online presence” and “how to communicate with customers”.
Another additional goal of the initiative includes encouraging entrepreneurship to those who want to own their own business, but don't have the resources to do so or don't know where to start.
No registration required, access to course content is available at program page on the internet.
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