Our daily experience allows us to live with the most varied communicative situations. This happens because we are part of a society and, in this way, we share our ideas and opinions with the people around us.
These moments in which we communicate something receive different names, as each one of them has a specific purpose. Remember that note you sent the teacher letting her know she needed to be absent from class? And that instruction manual that guided you so much so that you could correctly handle your video game?
You noticed that there was a divergence with regard to the idea contained in both texts, right? Because of this, for written language they are called "textual genres", because they have different intentions, as the two examples mentioned above show us – one served to communicate something, and the other to guide.
Now let's get to know the characteristics of another textual genre. This time, our element of study will be the advertisement. Ah! Surely you have already killed the riddle... Why advertiser?
This term reminds us of something that is part of a collectivity, that is, several people will have the opportunity to see it, as it is part of a general public. And what would be the objective of someone who is willing to build such an ad? Well, know that its main feature is to convince everyone who sees it to buy a certain product, go to a store and take advantage of the unmissable promotions, among other purposes.
Like any text, it is also structured in a certain way. How about getting to know its main parts? So let's go!
* The title – it is composed of short sentences, usually quite attractive, with the objective of attracting the reader's attention.
* Image – this part is of fundamental importance, as we often feel attracted to it, and with this we try to better understand the object that is being advertised.
* Body of the text – here, the advertiser develops his idea better, demonstrating a little more about the qualities and advantages of the product. Usually, the vocabulary is suitable for the audience for which it is intended, containing phrases that are also attractive.
* Identification of the product or brand – often, some advertisers already have the slogan, that is, a phrase with or without a verb that defines and characterizes the product. Similar to some of which we are already aware, such as:
TIM, live without borders
HAVAIANAS, the legitimate ones, and many others.
By Vânia Duarte
Graduated in Letters
Kids School Team
