Optimization is the process of optimizing, of making great. It's the pursuit of excellence. It is the use of techniques to select the best alternatives, with the purpose of reaching the determined objectives.
Optimization consists in the elaboration of a strategic and adequate plan for an efficient management, aiming to obtain a return within the standards of excellence. The optimization process seeks to optimize yields in the most diverse fields of activities.
In the administrative area of a company, optimization begins with data collection, which leads to an assessment and review of strategies, aiming cost reduction, increased productivity, increased sales, efficient use of professionals' time, etc., all in search of excellence.
In Statistics, optimization is the process by which the optimal value of a quantity is determined.
SEO and SEM
In the area of computing it is possible to make use of methods and techniques aimed at optimizing websites. Among them, the SEO (Search Engine Optimization
), in Portuguese, (Search Engine Optimization), which provides a set of actions aimed at improving the structure of the site, from the language to the layout, images, texts etc.Another feature also used for website optimization and SEM (Search Engine Marketing), whose main objective is to improve the positioning of the site within various search engines.
Optimization and ergonomics
THE ergonomics it is the science that studies the relationship between man and his work environment. The objective of ergonomics is to establish the well-being of the worker and optimize the general conditions of the environment.
Ergonomics seeks to adapt the work environment to the needs of each professional, from adequate lighting, noise control, ideal temperature, accident prevention and the necessary care to avoid the onset of pathologies resulting from several factors, including poor posture and exertion repetitive.