SEO is the acronym for "Search Engine Optimization", which means "search engine optimization", or website optimization. SEO is the set of strategies with the objective of enhancing and improving the positioning of a website in natural (organic) results pages in search engines.
There are some SEO methods, used by its practitioners in categories such as "White Hat SEO" (White Hat Website Optimization), which they use methods approved by search engines, such as the practice of building relevant content and improving website quality, or "Black Hat SEO" (Black Hat Website Optimization), which use tricks such as camouflaging the actual content of the page, and spamming targeted engines search.
The techniques used in SEO are designed to enhance your website objectives by improving the number and the Position your organic search results for a wide variety of keywords relevant to your web content site. SEO strategies can improve both the number of visits and the quality of visitors, where quality is when visitors complete the action expected by the site owner, such as buying, subscribing, learn something.
Search engines indicate different types of listings on results pages, including: paid advertising on results pages (SERPs), pay per click advertising content, advertisements, payment for search engine inclusions and search results organic.