Strategy is a word originating from the Greek term strategy, which means flat, method, maneuvers or stratagems used to achieve a goal or result specific.
In its origins, the word strategy was strictly related to the art of warfare of a military leader, such as a general, for example. Later, it became more comprehensive, and currently the strategy is related to the military, economic, psychological and political preparation for the defense of a country against a specific threat. It can mean military planning, that is, the combination and application of military resources in command of large military forces.
According to Machiavelli, strategy established the close and obvious link between politics and the military during a war. At the time of World War II, technological advances changed military strategies, having new types of war were created, such as the cold war, revolutionary war and war subversive.
The word strategy has several meanings and is a concept that is present in various contexts, which is why it is difficult to define it. Figuratively speaking, a strategy is usually stipulated to overcome a problem, and in these cases it can be synonymous with
abiliity, cunning or cleverness.O strategic thought it is essential for human beings, and can be applied in various situations, both in the workplace and in the personal context.
There are also several strategy games, which serve to stimulate and develop players' strategic thinking. In chess, for example, good players have well-defined strategies and are able to think about the movement of their pieces several moves in advance.
Business strategy
In the organizational context, the strategic planning it is used to improve the productivity and results of the company.
Many companies distinguish themselves from each other through marketing strategies, which aim to improve the organization's positioning in the market where it operates. A marketing strategy can make a company succeed or fail because it can create exciting opportunities that drive the company's growth and profitability.
In an increasingly competitive world, it is essential that companies have a good competitive and corporate strategy. Competitive strategy is a way of acting where a company is in competition with others and acts in response to their strategies. This type of strategy is intended to give the company advantages over its competitors.
An important area in business strategy is the ability to set goals. According to the SMART concept, the goals should be: andsspecific, Mmeasurable, THEattainable, Rrealistic and within the Ttime defined for its execution.