Merchandising is an English word, being a concept in the field of marketing which indicates a technique of planning and promoting a product, in the proper place and time.
In English, the word merchandise it means merchandise (noun) or it can also be a verb that indicates the act of doing business, that is, buying and selling something.
As in many areas of advertising, the creativity is an essential element in the merchandising.
O merchandising aims to promote a product, exposing it to potential consumers. Many companies offer pens, t-shirts with their logo, to raise consumer awareness, attract attention and create a positive mental representation that translates into the purchase of the product or service.
The techniques of marketing Used cars aim to make the best possible display of the right product, at the right time, at the right price.
Types of merchandising
Some authors indicate that the merchandising can be divided into two major groups: merchandising inside and outside the point of sale.
In addition, some people also mention the merchandising electronic, which uses electronic resources and new technology to advertise a particular product.
Visual Merchandising
O merchandising Visual is the technique of using visual phenomena to draw attention to a particular commodity.
Companies responsible for advertising and marketing a particular product often make a great effort to improve merchandising at the point of sale. This is because many people only decide what they are going to buy at the point of sale, such as a supermarket, for example. In these cases, merchandising it can be decoration (through posters), or even offering samples of the product in question.
Editorial Merchandising
O merchandising editorial is the exhibition of products in films, series or other television programs, a strategy that can also be known as product placement. It is usually done in a subtle way, almost in a subliminal way, so that the viewer becomes familiar with the product in a less abrupt way.