THE Social Communication is social science applied and consists of a sign set at the service of formation and conservation of the social group.
Social communication aims to study the phenomena that occur thanks to the relationship between society and the mass media. Social communication encompasses information, persuasion and entertainment processes for individuals and groups.
The media are objects of study of social communication and consist of mechanical systems for sending and transmitting messages to a vast, dispersed and heterogeneous audience. The designation essentially covers the mass media (mass media, in English terminology) in the areas of periodical press, radio, television, theatre, advertising and cinema. The internet is a tool that has revolutionized the area of social communication, allowing various types of content to be created and shared with incredible speed.
Communication as part of human behavior is of great importance, it is the essence of Man, the temple where language and sociability dwell. Communicating is sharing, it is bringing distances together. For this reason, social communication assumes a high importance, as it studies human communication and interaction between people within society.
Social communication encompasses several areas: public relations, journalism, advertising and advertising, audiovisual and multimedia, among others. The social communication professional can work in advertising agencies, in event promotion, in company consultancy, in publishers, research institutes, printers, in the communication and marketing departments of companies, in the media, in video and sound production companies, and in the advertising and communication consultancy of agencies government agencies.
See the meaning of visual communication.
