Brainstorming means brain storml or brainstorm. It is an English expression formed by the joining of the words "brain", which means brain, intellect and "storm"which means storm.
O brainstorming is group dynamic which is used in several companies as a technique for solve specific problems, for develop new ideas or projects, for gather information is for stimulate creative thinking.
Brainstorming it is a method created in the United States, by publicist Alex Osborn, used for test and explore The creative ability of individuals or groups, mainly in the areas of human relations, group dynamics and publicity and advertising.
The technique of brainstorming proposes that a group of people come together and use their thoughts and ideas so that they can reach a common denominator, in order to generate innovative ideas that take a particular project forward. No idea must be discarded or judged as wrong or absurd, all must be in the compilation or annotation of all the ideas that occurred in the process, to then evolve to the final solution.
For a session of brainstorming some must be followed Basic rules: debates and criticisms of the ideas presented are prohibited, as they cause inhibitions, the more ideas the better; no idea should be overlooked, that is, people are completely free to talk about what they want; for good progress, a modified idea or combination of ideas that have already been presented must be re-presented; finally, equality of opportunity - everyone must have a chance to expose their ideas.