Digital entrepreneurship is the initiative to create a internet business. Unlike offline businesses, in digital entrepreneurship, relationships, whether with partners or customers, are carried out online.
So, the digital entrepreneur is one who opts for the digital medium to create their own business, without the need to invest in physical spaces. Digital entrepreneurs relate to their customers and sell their products or services over the internet.
A platform for buying and selling used products, such as OLX, is an example of a digital enterprise. This platform enables buyers and sellers to contact and do business – all over the internet. This is a business model called marketplace C2C (Consumer to Consumer) – a kind of virtual shopping mall with transactions made between consumers.
Suppose a teacher decides to invest in virtual classes, in addition to their in-person classes. He starts by posting classes on YouTube and, as his business works, decides to start an online course company, inviting colleagues from other disciplines to work with him. This teacher is a digital entrepreneur in the field of education.
One of the richest men in the world, Jeff Bezos, is a digital entrepreneur. He is the founder and CEO of Amazon, the giant of e-commerce (e-commerce) founded in 1994.
See too:
- Meaning of Entrepreneurship
- Meaning of Entrepreneur
- Meaning of Social Entrepreneurship
- Definition of Marketplace
